Making Computers and Internet work for you.
Posted on 05.07.08 10:03AM under Money Making Online
If you are new to Adsense or considering it as a way of making some cash off your website you are probably wondering how much you will from the clicks you get. It is a difficult question to answer in the sense that Google does not like anyone to tell others exactly what they make and also the earnings potential is a factor of many considerations including content quality, Google ranks, etc. If you are earning small its probably because Google thinks your site does not give advertisers a good return on investment(ROI) from Google’s point of view. In simple terms smart pricing is working against you. There is a post on the Adsense Blog about smart pricing. You can find the post here. It clears some misconceptions about smart pricing. And most people who complain about it are really not doing enough to improve the quality of their content. Maintaining advertiser confidence in Adsense is a very difficult task and i must say the guys at Google are doing a great job.
From my little experience with Adsense i have learned that there is probably not much else you can do to increase your earnings than creating good high quality content that is useful to someone out there and not a copy of someone else’s work. Of course there are a few website optimizations tips you can use to increase your click through ratios and get back those clicks that you could have other wise lost. Optimization helps but content is what will bring traffic to your website.
Getting back to the money potential! This is the equation to use.
Income = (Quality Content + Site Optimization) (Traffic + Advertiser ROI)
Quality brings traffic, Traffic is the visits you get, Optimization determines how many visits become clicks, Advertiser ROI determines how happy the advertiser gets and the willingness of Google to pay you good for that click. The biggest problem with most publishers is that they focus on the least important parts. Start developing content today. Millions are waiting to read it.
Joel Comm is the one guy that understands Adsense to the max and if you are new and you want to get anywhere with Adsense he is the to talk too. Not an easy thing to do but you can get all the information from his book. Click the banner bellow for more information.

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